Key events
Bank of America CEO Brian Moynihan says the World Cup has generated around $20bn of economic activity in the US, roughly the equivalent of the price of three tickets to today’s final. It should be noted that the figures sporting events generate are often dubious at best:
Preamble
Hello. And welcome to our Everything But The Football liveblog of the World Cup final, which suddenly becomes a little more relevant now that Fifa has decided to turn the World Cup final into a Super Bowl (allegedly one of 104 Super Bowls at this year’s tournament!).
What has Gianni and Co got lined up for you? Well, we’ll have:
1) Very popular and smart and eloquent president Donald Trump turning up to be booed by people who have paid good money to do so (see also: the 2026 NBA finals, the 2017 World Series, the 2025 Ryder Cup, the 2025 US Open tennis men’s final and a random Washington Commanders game last season):
We’ll also have a half-time show, featuring BTS, Shakira, Madonna, Burna Boy and Justin Bieber all watched over by curator of loving grace, Chris Martin.
But first! We’ll have a closing ceremony starting 90 minutes before kickoff, starring streamer IShowSpeed and various celebrities who were last cutting edge at least 25 years ago, including Nicole Scherzinger; Robbie Williams and Tom Cruise. There is a 90% chance Cruise will jump off something high (Gianni’s forehead?).
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