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Why the Emmys’ TV Movie Category Rewards the Crowd-Pleaser


There is a quiet truth about the Emmy race for outstanding television movie, and it runs directly counter to everything the Oscars have trained pundits to expect. At the Academy Awards, the safest path to a best picture nomination is the prestige drama. At the Emmys, the movie category can be where comedies and other genres thrive.

Part of this is simply supply. The serious, awards-minded films that once might have premiered as stand-alone TV movies now almost always arrive as a limited series, where the runway is longer, and the campaign budgets are bigger. What remains in the movie field skews toward the streaming crowd-pleaser, and television voters, perhaps freed from the cinephile guilt that haunts Oscar season, tend to recognize (and reward) the pics that are flat-out fun to watch. Look at some of the past winners in this category, which include the live-action animated-hybrid “Chip ’n Dale: Rescue Rangers,” the musical biopic “Weird: The Al Yankovic Story,” the comedy “Quiz Lady” and last year’s action-thriller victor “Rebel Ridge.”

When you consider the buzziest contenders this cycle, sitting at the top of the list is Netflix’s “Remarkably Bright Creatures,” an adaptation of the bestselling novel starring legendary actress Sally Field as a woman who befriends an octopus. But what’s interesting is what surrounds it. Prime Video’s “Deep Cover” is a brisk action comedy with Orlando Bloom, sitting right next to Netflix’s “People We Meet on Vacation,” drawn from Emily Henry’s beach-read juggernaut, an unapologetic romance. HBO Max’s late-season drop “Miss You, Love You” leans into the same warmth with Allison Janney and Andrew Rannells leading the charge. At the same time, Hulu’s comedic-action pic “Mike and Nick and Nick and Alice” with Vince Vaughn and James Marsden rounds out a top five built largely on charm.

Courtesy of Netflix

The pattern only becomes more apparent as you look outward at the entire field. Hulu’s “Swiped,” the Bumble origin story with Lily James, and Netflix’s love story “Ruth and Boaz” feature the kind of accessible, emotionally legible hooks that can play well with a broad audience. Prime Video’s “Tom Clancy’s Jack Ryan: Ghost War” with John Krasinski, demonstrates how genre material, action and suspense alike, slide comfortably into a conversation that the Oscars would likely wall off. Prime Video’s entire roster rounds out an eclectic Friday night movie night that also includes the fantasy continuation “Good Omens 3” and the action-comedy “Heads of State” with John Cena. Even Disney+ is hoping for some love with “A Very Jonas Christmas Movie,” featuring the Jonas brothers steering a holiday romp.

None of this is a knock on the work. If anything, it reflects a healthier relationship with populism than the film academy has managed throughout its existence. TV has always understood that great entertainment is a craft achievement, and the movie category has effectively institutionalized that belief. A polished rom-com or a sharply executed thriller is not penalized for being pleasurable. In fact, it can be rewarded for sticking the landing.

Campaigners, meanwhile, don’t want to overplay their hands. In recent years, TV movies have seldom earned additional nominations outside the category. “Weird: The Al Yankovic Story” in 2022 was the last to do so, pulling in major nods including writing and lead actor for Daniel Radcliffe.

In a category increasingly defined by comfort viewing and genre confidence, the crowd-pleaser doesn’t have to be a compromise candidate. It can be the frontrunner.

Emmy nomination voting runs through June 22.


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