Ulster have already initiated change in their coaching group and playing squads for next season.
Stalwarts such as John Cooney, Alan O’Connor, Kieran Treadwell and Andy Warwick are among those moving on, while the province have recruited Australian international Angus Bell on a short-term deal and Northampton Saints’ number eight Juarno Augustus.
Connacht’s attack coach Mark Sexton will join the ticket at Kingspan Stadium, with Willie Faloon already in situ after he stepped in for defensive specialist Jonny Bell during last season.
Away from playing and coaching personnel, Cunningham feels it is vital that Ulster define a “clear identity” for the organisation.
“It’s easy to reflect and say we’re miles off, we’re not capable of performing against the top table sides,” said Cunningham who was part of the squad when Ulster won the European Cup in 1999.
“We showed on occasions that we can and that’s what we have to get back towards.
“Part of the building blocks we have to get in place is a very clear identity and culture of what we’re about as a club.
“What that leads towards is a level of consistency that we’ve not had.”
While asking Ulster fans to “stick with” the province during the downturn, Cunningham said he is “confident” in the direction.
“My hope is it’s not going to take 10 years. My hope is that we see significant change in a two to three-year period.
“You can never dispute the amount that people want it. We’re passionate about the province.”
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