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Bluey is officially making its way onto the Toniebox.
In a new partnership between Tonies and BBC Studios, the hit preschool series is expanding into the screen-free audio platform for the first time, bringing Bluey, Bingo and the rest of the Heeler family into a new format built around listening and imaginative play.
The move extends Bluey beyond television into Tonies’ collectible audio system, where characters come to life through physical figurines placed on the Toniebox player. Each figure unlocks stories, music and character moments designed for independent play — no screens, apps or setup required.
The launch includes a range of Bluey-themed Tonies, with figures featuring Bluey, Bingo and Muffin. Alongside the core figures, the collaboration also introduces a Tonieplay game with 100+ interactive moments from the show including a game of ‘Keepy Uppy’, ‘Dance Mode’ and the ‘Magic Xylophone’. The collection is rounded out with themed accessories, including Bluey-branded sleeves and carry bags.
Tonies’ Bluey collection also arrives amid a broader expansion push for the company, which has been rapidly scaling its licensed lineup over the past year with new Disney Cuddle Tonies and the recent Tonieplay Hasbro collection, underscoring how quickly it is growing its roster of major entertainment brands.
“At tonies, we’re listening to our audience and responding to what excites them,” says Tobias Wann, CEO of tonies. “Few brands capture family connection and playful storytelling quite like Bluey. For years, families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely Tonies. This partnership is another powerful example of why many of the world’s leading family brands trust Tonies to thoughtfully extend the stories fans already love.”
The Bluey Toniebox collection is available for pre-order today at Tonies.com and Target, ahead of its full release on July 19. Shop the collection below.
Bluey Tonie Figurines – 3 pack Set
Tonieplay Bluey: Play All Day Game
Bluey Toniebox 2 Play Set – Sky Blue
Toniebox 2 Sleeve: Bluey
Listen & Go Carrying Case for Toniebox – Bluey
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