Selena Gomez and Demi Lovato are bringing back “Delena.”
The former Disney Channel stars have reunited for a new campaign for Gomez’s beauty brand, Rare Beauty, recreating moments from their 2009 film “Princess Protection Program” and their early Youtube videos together.
Titled “Still Making Each Other Blush,” the campaign introduces the limited-edition “Delena” Soft Pinch Liquid Blush Bundle, named after the fan-coined nickname for the childhood friends. The $50 set features two shades of Rare Beauty’s bestselling liquid blush: Hope, a nude mauve favored by Gomez, and Virtue, a beige peach selected by Lovato.
The bundle, which includes a Soft Pinch Blush Brush and is exclusively available on Rare Beauty’s website. But you can shop other products featured in the campaign separately on retailers such as Ulta and Sephora.
Delena Soft Pinch Liquid Blush Bundle
The campaign references several moments from the pair’s Disney Channel years. In one image, Gomez and Lovato recreate the poster for “Princess Protection Program,” wearing updated versions of the blue and yellow gowns worn by their characters, Carter Mason and Princess Rosalinda. In a video posted to Gomez’s Youtube channel, the pair revisit their 2008 YouTube series, “The Demi and Selena Show,” with the two answering questions, discussing childhood crushes and lip-syncing to “One and the Same,” their duet from the film.
Gomez and Lovato first met as children on “Barney & Friends” before going on to star in separate Disney Channel franchises, “Wizards of Waverly Place” and “Camp Rock.” The two remained close throughout their early careers but have spoken publicly about periods of distance in their friendship.
The Rare Beauty campaign follows a recent public reunion in April, when Gomez attended the opening night of Lovato’s “It’s Not That Deep” tour in Orlando, Fla. Their appearance together marked one of their first public reunions in nearly a decade.
“Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment,” Lovato said in a statement. “I’ve loved her liquid blush since she launched the brand so this was really fun to work on. Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup.”
Gomez added: “The experiences I’ve shared with Demi are truly unique. Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today. One and the same… always.”
Gomez launched Rare Beauty in 2020, with the Soft Pinch Liquid Blush becoming one of the brand’s signature products. The new collaboration pairs two existing shades in a limited-edition set rather than introducing a new formula.
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