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Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.
On TikTok, the trending hashtag “birkinify” describes the act of adorning one’s handbag — Hermès Birkin or other — with charms, keychains, twillies and beads. Dua Lipa and Lily Allen are just two famous faces spotted with decked out Birkin bags, and Gigi Hadid recently jazzed up her mini yellow Miu Miu with an assortment of charms, including her coveted Bag Ting from String Ting.
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Below, we rounded up 15 bag charms that are the epitome of playful meets chic, from a variety of independent designers and large fashion houses like Loewe, Gucci and Prada. Plus, they make the perfect Mother’s Day gift. For more gifting ideas for the mother figure in your life, check out The Hollywood Reporter‘s full assortment of Mother’s Day gift guides.
Free People Friendship Swag Charm
Available in three charm varieties.
Versace La Medusa Charm
This dream present is available in four equally adorable colorways.
Susan Alexandra Lolita Bag Charm Keychain
Check out more of Susan Alexandra’s sweet beaded designs.
Loewe Anagram Pebble Keyring in Brass
This engraved brass keyring is also available in silver.
Tory Burch Sheep Key Fob
A match made in leather and shearling heaven.
Baublebar Custom Pisa Bag Charm
Select 10 beads from dozens of choices: hearts, faces, disco balls, snacks and so on. And if you’re worried this custom option won’t arrive in time for Mother’s Day, check out Baublebar’s ready-to-ship bag charms here.
BaubleBar Pearl And Bead Bag Charm
A similar look without the customization.
Related: The 70 Most Dazzling Mother’s Day Jewelry Gifts
String Ting Big Chakra Energy Bag Ting
Gigi Hadid, Dua Lipa, Kendall Jenner, Justin Bieber and Blackpink are just a few famous fans of String Ting.
Madewell Double Heart Beaded Bag Charm
A similar design in a more neutral colorway.
Loewe Squid Bag Charm in Wool Felt
No one does charms quite like Loewe.
Coach Cherry Bag Charm
Coach also makes some of the best bag charms in the game.
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