The “Clean Girl Makeup” look is so over. Maximalist makeup looks have taken over social media, and now they’ve been spotted all over New York Fashion week for 2027.
Whether it’s the bedazzling obsession we’re seeing online or the models in Marc Jacobs’ Spring 2027 runway show rocking bold black, cobalt, and plum eyeliner emphasized by Twiggy-inspired lashes, we’re entering a season all about being creative and having fun with makeup once again.
While overall the skin is staying simple and glowy (and true to the no-makeup makeup look), the eyes, brows, and lips are getting a colorful treatment. There are no rules to this maximalist beauty trend, except to simply play around with products—especially any new launches calling your name!
Shop our favorite colorful, bright, shimmering, and long-lasting makeup products for that viral maximalist beauty look!
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