Burberry has revealed the latest London forecast: “Sunny spells with some showers expected.” Throw in some movie stars and models in classic Burberry trench coats and you get a picture of the house’s new summer 2025 campaign, which dropped Wednesday.
The launch delivers seven short films inspired by beloved British romantic comedies of the late 1990s to early aughts. The campaign stars Kate Winslet, Nicholas Hoult, Jodie Turner-Smith, Richard E. Grant, Aimee Lou Wood, Chen Kun, Micheal Ward, Son Sukku and models Naomi Campbell, David Gandy and Liu Wen. Making a cameo is a Burberry knight in his full shining armor.
“A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humor, optimism and, of course, the unpredictability of our great British weather,” Burberry chief creative officer Daniel Lee says in a statement.
Adds Burberry chief executive officer Josh Schulman: “Our summer 2025 campaign is a joyous celebration of our original purpose — to create clothing that protects people from the weather. It showcases the innovation and craftsmanship that defines Burberry as the ultimate trench and rainwear destination.”
Talent who helped Burberry accomplish that vision included creative direction by Lee, artistic direction from Lane & Associates, director David Lane, Benoit Delhomme as director of photographer, photography by Drew Vickers and music by Prefab Sprout. The campaign will be complemented by window displays and in-store activations at Burberry locations worldwide.
See select shots from the new campaign below.
Hoult in a trench for “It’s Always Burberry Weather: London in Love.”
Jodie Turner-Smith.
Credit: Drew Vickers/Courtesy of Burberry
Burberry unveiled a new campaign in February 2025 titled “It’s Always Burberry Weather: London in Love.”
Credit: Drew Vickers/Courtesy of Burberry
Naomi Campbell and a knight.
Credit: Drew Vickers/Courtesy of Burberry
Burberry shoes.
Credit: Drew Vickers/Courtesy of Burberry
Micheal Ward.
Credit: Drew Vickers/Courtesy of Burberry
Son Suk-ku.
Credit: Drew Vickers/Courtesy of Burberry
Burberry pants and shoes.
Credit: Drew Vickers/Courtesy of Burberry
Aimee Lou Wood and Micheal Ward.
Credit: Drew Vickers/Courtesy of Burberry
The knight.
Credit: Drew Vickers/Courtesy of Burberry
David Gandy.
Credit: Drew Vickers/Courtesy of Burberry
Liu Wen.
Credit: Drew Vickers/Courtesy of Burberry
Richard E. Grant.
Credit: Drew Vickers/Courtesy of Burberry
Chen Kun.
Credit: Drew Vickers/Courtesy of Burberry
Jodie Turner-Smith.
Credit: Drew Vickers/Courtesy of Burberry
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