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As Hollywood gears up for what would have been Marilyn Monroe’s 100th birthday June 1, brands across fashion, beauty and publishing are unveiling a wave of licensed collaborations and immersive experiences celebrating the screen icon’s enduring legacy. The centennial rollout spans from collectible teddy bears and Champagne bottles to cat-eye sunglasses, lingerie capsules and museum exhibitions to celebrate Monroe’s continued influence nearly seven decades after her death.
Luxury labels like Dita, Aurate and Guess revisit her signature movie goddess bombshell silhouettes, while beauty brands including Ipsy, Lisa Eldridge and Color Street translate Monroe’s iconic Old Hollywood makeup looks in limited-edition collections. Elsewhere, publishers, museums and immersive exhibitions lean into Monroe not just as a sex symbol, but as a savvy image-maker. For example: a new photo book, “Marilyn Monroe 100,” spanning 348 pages and 275 images, assembles the most iconic shots of Monroe from photography legends Cecil Beaton, Milton Greene, Henri Cartier-Bresson, Richard Avedon and more.
The centennial celebrations are also notably global in scope. London’s National Portrait Gallery and Los Angeles’ Academy Museum of Motion Pictures are set to mount major exhibitions dedicated to Monroe’s life and image, while Switzerland is hosting an immersive Marilyn experience complete with projection mapping, archival footage and virtual costume try-ons.
Ahead, a few of the partnerships to look out for this month:
Caviar & Co. Signature Caviar Set
based gourmet boutique takes a decidedly more indulgent approach to Monroe’s centennial. Its limited-edition Signature Caviar Set pairs the luxury food brand’s signature roe with an engraved crystal caviar server and custom accessories, all housed in Monroe-red packaging designed to channel the star’s glamorous persona.
Steiff Marilyn Monroe Teddy Bear
One of the more unexpected anniversary releases is a Monroe teddy bear from the luxury brand Steiff, known for creating the first teddy bear in 1902. Standing almost 8 inches tall, this exclusive mohair collectible re-creates the famous subway grate scene from “The Seven Year Itch,” featuring a removable cocktail dress, pearl earrings and Monroe’s signature beauty spot. The release is limited to 926 pieces.
Piper Heidsieck Cuvée Brut
Monroe is quoted as saying, “To Piper, my favorite,” when asked about Champagne. Monroe’s storied relationship with Piper Heidsieck (rumor has it she kept a monthly supply in her kitchen), is celebrated with limited-edition charity bottles of its cuvée brut. The six magnums and six jeroboam bottles don never-before-seen portraits of Monroe from acclaimed artist Russell Young, famous for his diamond-encrusted renderings.
Dita MM.100 x Marilyn Monroe
Few figures are more closely associated with the cat-eye silhouette than Monroe, and Japanese eyewear brand Dita is leaning all the way in. These limited-edition MM.100 sunglasses are handcrafted from premium acetate and finished with diamond-inspired wire-core detailing, skived accents and custom titanium hinges. Available in four colorways (Black, Dreamy Red Swirl, Khaki Crystal and Satin Apricot), the dramatic frames also feature UVA/UVB lenses. dita.com, $595
Marilyn Monroe 100: The Official Centenary Book
To this day, Monroe remains one of the most photographed women in history — and “Marilyn Monroe 100” makes the case that no one has captured her mystique quite like the camera lens. The lavish coffee-table book is the only authorized photography-focused publication commemorating Monroe’s centennial. Spanning 348 pages and 275 images, the volume assembles work from artists ranging from Beaton to Avedon. The tome is a luxe collectible, complete with gilt edges and gold-foil detailing.
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Aurate x Marilyn Monroe Collection
Diamonds are a girl’s best friend (yes, even lab-grown ones). Woman-founded sustainable jewelry brand Aurate has reimagined some of the screen icon’s most memorable looks in a new limited-edition capsule collection. The lineup includes a canary pendant necklace inspired by the legendary Moon of Baroda diamond Monroe famously modeled in 1953, alongside ruby-red marquise tennis necklaces, dramatic waterfall earrings and a freshwater pearl choker — all crafted from recycled gold and lab-grown stones.
If there’s one modern fashion brand that makes sense for a Marilyn Monroe capsule, it’s probably Guess, a label that has spent decades trafficking in the same blend of Americana and denim glamour Monroe helped popularize. Their new Marilyn Collection reworks some of her most recognizable silhouettes with curve-hugging halter dresses, bustier tops, cropped jackets and capri pants. The standout pieces are revamped versions of the brand’s signature Marilyn three-zip jeans, updated in new fits that nod to Monroe’s famously cinched-waist styling.
Long before “cowgirl core” took over TikTok, Monroe was wearing Western boots in “The Misfits” — the dusty 1961 drama that would become her final completed film. Now, heritage bootmaker Hyer is revisiting that cinematic fashion moment with a limited-edition capsule inspired by Monroe’s on-screen appearance in the brand’s footwear. The collection reimagines Hyer’s signature Wildcat silhouette, available in a range of leather and suede finishes.
With two limited-edition glassware collections, the Los Angeles-based brand Noon & Moon has built an entire tablescape around Monroe’s romantic style. The Romance Edit leans into Monroe’s signature coquette styling with ribbon-inspired details and vintage-inspired motifs, while the Hollywood Bloom collection features fine bone china finished with satin textures and delicate gold accents.
What would a Monroe celebration be without a beauty moment? Beauty subscription brand Ipsy honors the Hollywood icon with limited-edition June Glam Bags. The lineup includes three different cosmetics pouches released across IPSY’s monthly tiers, ranging from a pale satin drawstring bag covered in oversized lipstick kiss prints to a vanity-case-inspired design complete with bow accents and old Hollywood-inspired illustrations. The collaboration also revives IPSY’s retired drawstring silhouette in a Monroe-coded hot pink.
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