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Alexa Chung x Reformation Has Us Ready to Dress Like It’s 2010 Again


Alexa Chung opened up her fashion archive for Reformation with a collection mixing British prep, ’70s cool, and the indie It-girl style she’s made famous for two decades.

The British fashion icon and longtime style reference (she’s on everyone’s Pinterest board) has designed a 30-piece collection with Reformation, bringing her famously effortless and cool wardrobe to life. Think proper knits, evening coats, retro denim, and cheeky graphic tees, plus on-trend accessories that are the cherry on top of the capsule collection. 

The capsule is a thoughtful collection that feels equal parts British prep, ’70s cool and the indie-sleaze vibes that Chung’s iconic style is known for. No need to scour vintage shops, these are the ‘It’-girl pieces that will carry you through fall, like a British icon. 

The collection has something for every fall vibe; long velvet gowns, tailored evening coats, and oversized scarves feel dressy and on par for fall textures. There are casual pieces too, vintage-looking jeans and playful graphic tees cool enough for cool girls.

For pricing, the collab starts at $78 for the graphic tee and runs to $748 for leather coats. Pieces are available in the brand’s standard sizing as well as some available in Extended Sizing.  

Keep scrolling to shop the Alexa Chung x Reformation collaboration while it’s still in stock.


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