Tickets for the 2028 Los Angeles Olympic Games will go on sale to the general public on 9 April, organizers said on Monday, as LA28 also moved to reassure fans over ticket security by naming a group of verified resale platforms.
A presale for residents in qualifying areas of Los Angeles and Oklahoma City, which will host softball and canoe slalom events, will begin on 2 April.
LA28’s programme will include 1m tickets priced at $28, the lowest price point. Roughly 5% of the Olympic tickets will cost over $1,000, while more than 75% of all tickets, including finals, will be under $400 and nearly 50% of all tickets will be under $200.
“Tickets are comparable to and in many cases well under what we see for other professional sporting and major entertainment events in the US,” Allison Katz-Mayfield, LA28’s senior vice-president of Games delivery revenue, told reporters.
Separately, LA28 said its verified multi-platform resale programme would open in 2027, with AXS and Eventim serving as the official secondary ticket marketplace and Ticketmaster and Sports Illustrated Tickets also designated as verified resale platforms.
The announcement comes as organisers prepare for the first ticket drop and seek to warn fans against buying from unauthorised sellers. LA28 said primary tickets would only be sold through its official ticket service providers, AXS and Eventim. It added that any LA28 tickets offered for resale before 2027 should not be considered verified.
“While LA28’s resale platforms will not be launched until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets,” LA28 chief executive officer Reynold Hoover said.
The announcement of ticket prices come after criticism for the eye-watering sums Fifa is charging for many seats at this summer’s World Cup.
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