Lizzy Roberti, a veteran from the worlds of advertising, podcasting and sports, has been named executive vice president of brand partnerships and business development at EverWonder Studio, the independent content studio backed by Jeff Zucker’s RedBird IMI, a new role.
Roberti will oversee and develop EverWonder’s brand partnerships, strategies for sponsorship and brand activations, and new commercial opportunities. She will also work to devise partnerships for editorial projects in which brands can play a meaningful role in supporting and enhancing the content. And she will oversee sponsorship sales and activations tied to EverWonder’s portfolio.
“Lizzy brings a rare combination of deep media and commercial expertise that makes her the perfect fit to drive strategy around how we leverage EverWonder’s award-winning content portfolio to benefit partners and brands,” said Ian Orefice, CEO of EverWonder Studio, in a statement. “Lizzy has a proven track record of delivering impactful brand activations, and an entrepreneurial approach to building new businesses, with experience working as a true partner with sponsors looking to build unique content and storytelling opportunities.”
Roberti joins from LIV Golf, where she was senior vice president and head of content and media rights, Prior to her time with LIV, Roberti was vice president of sales at Barstool Sports and the head of partnership revenue strategy and operations for Audacy’s podcast studios, including Cadence13 and Pineapple Street Studios. She spent 11 years at Major League Baseball on its integrated sponsorship sales team, and began her career at Turner Entertainment and WPP’s GroupM, now known as WPP Media.
“As the lines between content, brands, and experiences continue to evolve, EverWonder is uniquely positioned to create partnerships that go beyond the traditional model,” Roberti said in a statement. “I’m excited to develop new ways for brands to engage with EverWonder while creating meaningful new businesses across its properties.”
EverWonder produces series such as “Reality Check: Inside America’s Next Top Model” on Netflix and “Kara Swisher Wants to Live Foreve”r on CNN. The studio also produces feature films such as “Hanging By A Wire,” which premiered at Sundance, and “Chris & Martina: The Final Set” on Netflix.
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