Disney is looking to join the free streaming channel boom as newly named CEO Josh D’Amaro doubles down on streaming as one of two key pillars to drive future growth.
During Disney’s quarterly earnings call, D’Amaro confirmed that Disney is considering launching FAST channels as a means of expanding its streaming advertising industry and for free services to become a “funnel” for consumers to sign on for Disney+, Hulu and other subscription services.
“We see it as a way to expand our reach to a customer segment that’s that’s more price sensitive, and and expanding our reach is as we’ve talked about before one of our strategic priorities,” D’Amaro told investors early Wednesday. “Unlike a lot of our AVOD competitors, we’re we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth. And then finally, as a free offering could help us drive top of funnel Disney+ subscriber growth. So nothing specific to announce today, but definitely something that we’re considering.”
More to come
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