The Beverly Hills Hotel has named ALR Music as the exclusive music partner for its new supper club, opening this fall.
The appointment marks ALR Music’s arrival on the West Coast after becoming one of the most sought after music collaborators in London and New York City.
Founded in 2012 by CEO and music director Alex Le Roux, ALR Music has curated live music experience at the world’s most exceptional destinations and private events, including programs at Annabel’s, The Arts Club and Maison Estelle.
Programming at the Beverly Hills Hotel supper club will feature a range of artists from Ray Charles and Aretha Franklin to Sabrina Carpenter and Drake, with songs reimagined through the lens of Hollywood’s golden era. The supper club is part of the most significant expansion of The Beverly Hills Hotel’s social offerings in more than 80 years, with American designer Ken Fulk serving as creative director.
“There are very few venues in the world that carry the history and atmosphere of The Beverly Hills Hotel,” Le Roux said Thursday. “Being the music director at this iconic venue is an extraordinary privilege, and I am honored to take responsibility for reflecting the unique style and heritage in the live music experience.”
Founded in 2012, ALR Music has curated entertainment for more than 650 high-profile events across the United States, Europe and Asia.
For the wedding of Brooklyn Beckham and Nicola Peltz, Alex and his team flew in more than 26 musicians and created Brooklyn Soul, a bespoke nine-piece band built specifically for the occasion that is now a permanent fixture on the ALR roster. ALR Music orchestrated the music for the wedding of Venus Williams; curated the musical program for the International Investment Summit at St Paul’s Cathedral, with ALR acts performing alongside Elton John in the presence of King Charles; and crafted the musical experience at the Kansas City Chiefs’ exclusive Super Bowl Ring Ceremony for two years running. ALR has also collaborated with luxury houses Cartier, Chanel, Ralph Lauren and Gucci.
“As we introduce this glamorous new supper club, it was essential to partner with a company that shares our commitment to artistry, authenticity and exceptional guest experiences,” hotel general manager John Scanlon said. “ALR’s ability to create sophisticated performances that honor the golden age of entertainment while embracing today’s most compelling genres and relevant talent ensures every evening feels both timeless and fresh. Together, we are creating a destination where extraordinary dining, world-class music and the enduring glamour of our hotel’s Hollywood legacy come together in a way that could only happen here.”
In addition to the supper club, four additional new public spaces will complement the Dorchester Collection hotel’s legendary Polo Lounge, Fountain Coffee Room and Cabana Cafe.
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