Pucci is officially back–and celebrities can’t seem to get enough of colorful paisley prints right now. From Hailey Bieber to Dua Lipa to Kylie Jenner, fashion’s biggest names have embraced the iconic colorblocked pattern this season, proving the vibrant Italian aesthetic is one of summer 2026’s biggest style trends.
Originally created by Italian fashion designer Emilio Pucci in the 1950’s, the brand’s signature swirl print has become synonymous with retro Hollywood glamour and luxurious Euro-Summer vibes. Today, the colorful motif feels just as fresh, thanks to fashion’s ongoing love affair with anything nostalgic (like Y2K style) and flashy resortwear needed for a glamorous vacation.
Equal parts playful, colorful, and timeless, the Pucci print is instantly recognizable and a perfect way to serve on-trend looks, in a carefree (and affordable) way. You’ll want these Pucci-esque swimsuits, dresses, and scarves in your suitcase.
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