The countdown is over, although there is surely further suspense to come. Following the ticking down of a countdown clock, Taylor Swift revealed news that fans have been waiting for — an original song in “Toy Story 5, titled “I Knew It, I Knew You.”
The song is available as a CD single through her webstore, with additional “acoustic” and “piano” versions available. The songs are on sale there through Wednesday afternoon as limited editions.
The digital countdown to this news Monday took place everywhere from Swift’s webstore to a billboard in Times Square, as June 1 truly became New Year’s Eve for Swifties.
The film comes out June 19, and the gala premiere is next week, presumably allowing a select audience their first look or listen to what Swift has contributed.
So why was today the day to announce Swift news in regard to the film, since nothing is random in her world? Well, for one thing, June 1 is National Cloud Database Day, as Swifties noticed — not a huge day on the national calendar making it an ideal date for news from a woman who has clearly been looking at clouds from 13 sides now.
The hints that Swift was participating in “Toy Story 5” in some way began in April, but really got unsubtle Friday when billboards went up around the country with the acronym “TS” surrounded by 13 cartoon clouds, representing her oft-used lucky number. Disney’s social media accounts did some further rib-nudging over the weekend with tweets paraphrasing Swift lyrics as captions for the billboard images, some of which featured the character Jessie.
When the countdown clock appeared on Swift’s website Monday morning, it featured a graphic of a ranch house in the country, and Jessie dancing on top of a barn, with a “TS” advertisement on a hillside bringing some billboard blight to the tranquil rural setting.
Countdown clock on Taylor Swift’s webstore ticking down to ‘Toy Story 5’ reveal
store.taylorswift.com
The “TS5” filmmakers had been doing some teasing themselves. In a video interview published last week prior to the billboard campaign, they were cagey when asked about rumors Swift had done a song for the film. The chatter “surprised us. We’d be frickin’ honored,” director Andrew Stanton said. Then he clarified: “The sad truth is, we watched the movie being mixed last week, done, and the song on the end of that was not Taylor Swift’s song.” That immediately set up anticipation that Swift had a song elsewhere in the film that he was dancing around.
The teases from the Swift camp grew more elaborate as fans noticed that her official online lyrics had been altered so that the letters “T” and “S” were capitalized throughout the words of the fifth song on each one of her albums.
Fans further noted that the release date for “Toy Story 5,” June 19, coincides with the anniversary date for Swift’s first single release, “Tim McGraw.” And the singer has said that she has a “Taylor’s Version” edition of her debut album in the can that she planned to still release someday. So some theories had those being tied in somehow, but just how was a deep mystery… unless Jessie had a deep love for the self-titled 2006 album often referred to in Swiftie circles as just “Debut.”
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