Look what you made Taylor Swift do.
The “Love Story” singer recently took steps to protect her identity by filing three trademark applications with the U.S. Patent & Trademark Office on April 24, according to online records viewed by E! News.
The trademarks—which were filed by Swift’s TAS Rights Management—include two that cover her voice and one that protects her likeliness through a photograph of her performing at the Eras Tour.
For the sound trademarks, Swift’s team filed to cover two catchphrases: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
As for the visual trademark, the image—which was used to promote Swift’s Eras Tour concert film on Disney+—shows the Grammy winner on stage “holding a pink guitar, with a black strap,” per the trademark application, “and wearing a multi-colored iridescent bodysuit with silver boots.”
“She is standing on a pink stage in front of a multi-colored microphone,” the description continues, “with purple lights in the background.”
The filing appears to be a move towards protecting Swift’s identity amid growing concerns about artificial intelligence (AI) misuse. After all, the 36-year-old’s likeness has been featured in several AI fakes without permission, including Meta’s AI chatbots, pornographic images and even a 2024 political endorsement shared by President Donald Trump, per Variety.
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