WIN Sports Group named veteran agent Brent Hamilton as a partner who will lead a new golf division, a sign the organization intends to work in more sports beyond its immediate expertise in representing talent tied to football.
“Brent has an exceptional eye for identifying talent before the rest of the industry catches on, and WIN Golf reflects a fundamental shift in how this sport’s athletes should be supported,” said Patrick Whitesell, founder and CEO of WIN Sports Group, in a statement. “We’re building this platform from the ground up to align with how these athletes actually live and compete. WIN Golf is a single ecosystem where tour strategy, content, endorsements, and long-term business development all talk to each other from day one.”
WIN Sports Group was formed out of the former football business of WME Sports, which had to be spun out after Silver Lake took WME parent Endeavor private last year, because Egon Durban, a senior Silver Lake executive, had bought a stake in the Las Vegas Raiders. Under league rules, an NFL team owner cannot have business ties to an entity that represents players. Patrick Whitesell serves as founder and CEO, and Jason Lublin as president and partner.
The company recently hired noted football agent Josh Pyatt, known for his stewardship of the careers of people including LeBron James and Michael Strahan.
Hamilton brings a client roster that includes Min Woo Lee, a PGA Tour winner and 2024 Australian Olympian, and his sister Minjee Lee, a top-ranked player in women’s golf. He also represents recent PGA Tour winner Ricky Castillo and up and comers John Pak and Eric Lee. Hamilton joins WIN after 12 years at WME.
“I’ve spent my career working with players early and helping them become the best versions of themselves, professionally and personally,” Hamilton said in a statement. “WIN is the right home for this next chapter because it’s not a traditional agency. Working alongside Patrick and Jason means putting athletes first, supported by a platform that opens doors across sports, entertainment, and business to create opportunities that truly fit today’s golfers and their futures.”
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