Eli Roth‘s The Horror Section and Mass Appeal, the entertainment company founded by Grammy-winning rapper Nas, have entered into a strategic partnership. Through the partnership, which includes an investment from Mass Appeal into The Horror Section, the two entities will collaborate across many aspects of the business, including having Roth and Nas co-develop film and television projects. The alliance will kick off with Nas and Mass Appeal CEO Peter Bittenbender boarding Roth’s upcoming film “Ice Cream Man” as executive producers. Financial terms of the deal were not disclosed.
“Nas is one of the most influential storytellers and cultural voices of all time and we bonded instantly over our mutual love of horror,” said Roth in a statement. “We are thrilled to partner with Mass Appeal with its unmatched pulse on culture and what truly resonates. I look forward to collaborating with Nas, Peter, and the entire Mass Appeal team, starting with bringing ‘Ice Cream Man’ to theaters worldwide and creating cultural events in the horror space for audiences everywhere.”
Mass Appeal said the deal will allow the company to dive deeper into feature films, specifically in the horror genre, which is a specialty of Roth, the director of “Hostel” and “Knock Knock.”
“I’m proud to come together and partner with Eli to bring these films to life and push the boundaries of what horror can be, both culturally and creatively,” said Nas in a statement. “Eli and I shared the same vision from the beginning and partnering with him and The Horror Section feels natural. I’m excited to take the genre in an exciting new direction, and ‘Ice Cream Man’ is just the beginning.”
“Ice Cream Man” is Roth’s first film under The Horror Section’s banner, following the company’s launch in March 2025. The film follows a summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results. The Horror Section recently announced it acquired “Stiletto,” the latest horror feature from director Samuel Gonzalez Jr. starring Gigi Gustin, Charlotte McKinney, Colleen Camp, Meghan Carrasquillo, Stephen Blackehart, and Hannah Hueston.
Nas and Mass Appeal most recently spearheaded the “Legend Has It…” series celebrating and spotlighting some of the most important Hip Hop artists of all time. The series included a year-long run of releases from influential artists, including Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, Big L and De La Soul. Nas and DJ Premier brought the series to a close with the release of their long-awaited collaborative album “Light-Years” via Mass Appeal.
Roth is represented by WME. Nas is represented by The Lede Company.
Leave a Reply