Pete Davidson is showing off his tattoo-free body in his new campaign as the “Official Boyfriend of Reformation.”
The 31-year-old former Saturday Night Live star went shirtless and posed in his underwear while modeling Reformation‘s new designs.
“We got a boyfriend. And not just any boyfriend. The boyfriend. Pete Davidson, the go-to complement to beautiful and talented women everywhere, has officially partnered with Reformation, the other go-to complement to beautiful and talented women everywhere,” the brand said.
Pete has been slowly removing his tattoos from his body since 2020. Just a couple weeks ago, he revealed that he was removing over 100 tattoos.
“I got sober and I saw myself in the mirror, and I was like, ‘Nah.’ I was like, ‘I need to change it up a little bit,’” he told Today.
Pete said tattoo removal is “pretty terrible” and added, “So, if anybody is out there watching and thinking about getting a tattoo, just make sure you really want to get it.”
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