The Häagen-Dazs 2025 Super Bowl commercial is here!
The brand premiered its 30-second spot, which airs during the 2025 Super Bowl, titled, “Not So Fast, Not So Furious.”
In the ad, Fast & Furious characters Dominic Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) slow down for a moment of ice cream indulgence, leading to Tej Parker (Ludacris) calling out his crew for taking their time with Häagen-Dazs.
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“Teaming up with Häagen-Dazs was a once in a lifetime opportunity to bring together my Fast & Furious family over delicious ice cream,” said Ludacris. “I’m truly excited to remind audiences to savor each ice cream moment and slow down the fast life with Häagen-Dazs.”
“My mother introduced me to Häagen-Dazs when I was a teenager, coffee was her favorite. I can still remember rewarding myself after an audition as a young actor,” said Vin Diesel. “Just recently I organically posted after a script meeting with Michelle, and what were we doing… Enjoying Häagen-Dazs! A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long. It’s more than just ice cream, it’s memories.”
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Watch all of the commercials airing during the Super Bowl right here!
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